An AI platform catering to direct-to-consumer fashion and e-commerce brands to create virtual photoshoots, reducing time, effort, and cost. Ayna provides a platform for brands to create custom built virtual models for their apparel and other merchandise using input such as a mannequin or a human model wearing the clothing or aesthetically done backdrop. Brands have the flexibility to customize age, ethnicity, size, and expressions of the virtual model. They can also select suitable backgrounds, adjust lighting and mood, and establish brand profiles.